If you’re a local business looking to increase visibility and attract more customers, your Google Business Profile (GBP) is one of the most valuable tools available—and it’s completely free. Formerly known as Google My Business, this tool helps your company show up in local search results and on Google Maps, right when potential customers are searching for what you offer.
Why Google Business Profile Matters
When someone searches for a service in their area, Google often shows a map with three highlighted businesses—known as the “Local 3-Pack.” These results are pulled directly from Google Business Profiles. If your profile isn’t claimed and optimized, you’re missing a major opportunity to appear in front of high-intent local customers.
Step 1: Claim Your Business
Start by visiting google.com/business and either create a profile or claim an existing one. Google will ask you to verify your business, typically by sending a postcard to your address with a verification code.
Step 2: Complete Your Profile
Once your business is verified, fill out every section of your profile. This includes:
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Business name and address
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Phone number and website
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Business hours
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Categories and services
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A detailed business description
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High-quality photos of your team, location, or work
A fully completed profile is more likely to show up in local search results and builds trust with customers.
Step 3: Keep It Updated
Google favors businesses that actively manage their profiles. Update your hours, add new photos regularly, and post updates or special offers. Treat it like a mini social media feed—it shows customers that your business is active and engaged.
Step 4: Collect and Respond to Reviews
Reviews play a significant role in your visibility and reputation. Ask happy customers to leave a review and respond to all reviews—positive and negative. It shows potential customers that you care about feedback and take customer service seriously.
Final Thoughts
Your Google Business Profile is a powerful, free tool that helps your business stand out in your local market. By claiming, optimizing, and maintaining it, you can boost visibility, build credibility, and attract more local customers with minimal effort. If you haven’t set yours up yet, now is the time.