Social media is a powerful marketing tool, but not every platform is right for every business. If you’re wondering where to focus your efforts in 2025, here’s a breakdown of Facebook, LinkedIn, and Instagram—and which one is best for your business.
Facebook – Best for Local Engagement and Advertising
Facebook is ideal for businesses that rely on community engagement, customer interaction, and targeted advertising. It allows for multiple content formats, including text, video, and images, making it a versatile platform for local businesses.
Best for:
- Plumbing, HVAC, and home service businesses
- Local advertising and promotions
- Customer interaction and community building
If your business serves a local audience, Facebook is a valuable tool.
LinkedIn – Best for B2B and Professional Networking
LinkedIn is a professional networking platform that helps businesses connect with industry leaders, potential clients, and job seekers. It is an excellent platform for thought leadership, professional content, and B2B marketing.
Best for:
- B2B service providers and consultants
- Trade businesses looking to build industry credibility
- Recruiting skilled workers in specialized fields
If you want to establish authority and connect with decision-makers, LinkedIn is a strong choice.
Instagram – Best for Visual Branding and Storytelling
Instagram is a highly visual platform that works well for businesses with strong imagery and branding. It is ideal for showcasing behind-the-scenes content, project highlights, and customer testimonials.
Best for:
- Businesses with strong visual content, such as remodeling, custom home builders, and design services
- Companies targeting younger demographics
- Brand storytelling and engagement
If your brand relies on visuals, Instagram can help build brand recognition.
So, Where Should Your Business Be in 2025?
- Use Facebook to reach local customers and run targeted ads
- Use LinkedIn to network and establish industry authority
- Use Instagram if your business thrives on visual storytelling
The best strategy is a mix of platforms tailored to your goals. Not sure which platform is best for your business? Test them out, track engagement, and focus on what works.