May 12, 2025 | Google Ads
In the world of Google Ads, relevance is king. One of the best tools advertisers have for keeping their campaigns sharp is the negative keyword — a way to prevent your ads from showing up for irrelevant search terms. Used properly, negative keywords improve...
Feb 19, 2025 | Google Ads
If you’re a small business looking to generate quick, high-quality leads, Google Ads can be one of the most effective marketing investments. But the biggest question business owners ask is: “How much should I spend on my Google Ads budget?” The answer depends on your...
