Why Generative Engine Optimization (GEO) is the New SEO Standard for 2025

Jun 23, 2025 | Marketing, SEO

Introduction Is traditional SEO becoming obsolete? That’s the question on every marketer’s mind as AI technology upends the way we discover and consume information. The era of typing keywords into a search bar and choosing from a list of ten blue links is rapidly...

7 Powerful Strategies for Human-Centered Marketing in the Age of AI

Jun 10, 2025 | Growth Point, SEO

Introduction Did you know that over 80% of marketers now use AI tools to streamline their campaigns? Artificial Intelligence has revolutionized marketing — bringing unprecedented speed, predictive insights, and hyper-personalization to the forefront. From generating...

SEO Marketing for Small Business Made Simple In 2025

May 26, 2025 | Marketing, SEO

Why does SEO matter now more than ever for small businesses? The digital landscape isn’t slowing down. By 2025, the need for a solid online presence will be a make-or-break factor for many small businesses. Your customers are searching online every day, but without...

What Is Local SEO and Why Is It Critical for Trades Businesses?

Jan 16, 2025 | SEO

In the trades industry—whether you’re a plumber, electrician, HVAC technician, or contractor—your customers are looking for you online. More importantly, they’re searching for your services in their local area. This is where local SEO (Search Engine...

6 SEO Tips for Small Businesses: How to Rank Higher and Reach More Customers

Dec 17, 2024 | SEO

Having a strong online presence is critical for small businesses. But how do you stand out in a crowded online marketplace? The answer: Search Engine Optimization (SEO). By leveraging SEO tips, small businesses can rank higher in search results, attract more local...