Pay-per-click (PPC) advertising is a form of online advertising that allows businesses to reach their target audience by placing ads on search engines and social media platforms. With PPC advertising, businesses only pay when a user clicks on their ad, making it a cost-effective marketing strategy that can help increase website traffic, generate leads, and boost sales. In this blog post, we’ll explore why a company should use PPC advertising and how it can benefit their business.  

Targeted Advertising 

PPC advertising allows businesses to target specific demographics, locations, interests, and behaviors. This targeting ability ensures that the ads are shown to people who are most likely to be interested in the product or service being offered. By targeting the right audience, businesses can increase the likelihood of converting clicks into leads and sales.  

Immediate Results 

Additionally, it can produce immediate results for businesses. Unlike other forms of advertising, such as SEO or content marketing, PPC advertising can deliver traffic to a website as soon as the ad is approved and goes live. This means businesses can see an immediate increase in website traffic, leads, and sales.  


Businesses only pay when a user clicks on their ad, making PPC a cost-effective option. This means businesses can control their advertising budget and only pay for the clicks they receive. Additionally, companies can set a maximum bid amount for each click, ensuring they spend their advertising wisely.   

Measurable Results  

Also, PPC advertising is a measurable advertising method that allows businesses to track their results in real-time. Companies can see how many clicks, impressions, and conversions their ads are generating, allowing them to make data-driven decisions to optimize their campaigns for better performance. 

Brand Awareness 

PPC advertising can help businesses increase brand awareness by showing their ads to a large audience. Even if users don’t click on the ad, they may still be exposed to the brand, which can help increase brand recognition and recall. Additionally, retargeting ads can be used to show ads to users who have previously visited a website, which can help keep the brand top of mind. 

In conclusion, PPC advertising is a powerful marketing tool that can benefit any business looking to increase website traffic, generate leads, and boost sales. With targeted advertising, immediate results, cost-effectiveness, measurable results, and brand awareness benefits, businesses can leverage PPC advertising to grow and achieve their marketing goals. 

If you need help implementing PPC ads, give us a call or fill out a contact form on our website! We are a full-service digital marketing company and are happy to help with all of your marketing needs!