Before spending money on ads, it’s essential to research and see what fits best with your company’s goals, budget, and style. Ads on social media reach a different audience and have a different purpose than google ads. Let’s go over how to choose an ad platform:

Your goals

Sit down and map out what goals you have for your company and what you are trying to accomplish with your ads. Each ad platform has its pros and cons and is tailored toward certain types of companies. Start by looking at who your target audience is. Pay attention to their location, age, what social media apps they are using, and gender. Once you have your target audience, it’s time to decide what platform to use.

Google ads are best for companies with a product or service that individuals are actively searching for. Make it easy for the user to quickly find what they are looking for and call, purchase a product, or visit the website in a few clicks.

Facebook/Instagram ads are best suited for businesses looking to increase brand awareness. You can set target audiences to reach specific groups of people most likely to interact with your ad. Facebook and Instagram also allow ads to display photos, text, and videos to grab the audience’s attention.


Ads aren’t free, so it is essential to sit down and decide how much money you want to dedicate to them. For Facebook and google ads, you can choose to do cost-per-click. For example, you would pay a certain amount every time someone clicks on your ad. All three platforms offer cost per lead and cost per 1,000 impressions.

Facebook and Instagram ads typically take longer to convert, whereas when someone is searching for a product on google, they are ready to buy in the short term. Take notes on all three platforms and their average costs before making a final decision.


Whichever ad platform you choose for your business, pay attention to how it is performing. If you have ads running for months and you haven’t made conversions, then it might be time to switch it up. Another factor to keep in mind is customer service with each platform. Google ads have the best customer service, which is far better than other platforms because you can reach a person on the phone, and they will periodically reach out to you to answer any questions.

If you need help deciding what platform is best for you or getting it set up, give us a call, and we would be happy to help. That’s My Idea Marketing is a full-service digital marketing company servicing the twin cities!