As if social media wasn’t confusing enough with its ever-changing trends, there’s also the challenge of putting together the perfect social media bio that’s both searchable and original. For businesses, this is an especially important part of their first impression on a client/customer.

A fully optimized profile will help prove your authenticity while showing off your brand at a quick-glance. To get the most out of it, it’s key to know the limits and trends. To help, we’ve created a short guide to “The Big Three” of social media. Using our own social media as an example, here’s some visual examples paired with quick tips:


  • 101 character limit. (255 limit if your classic page has not updated yet.)
  • Not hashtag friendly – no need to add any.
  • Forgo emojis for concise summary.


  • 150 character limit.
  • Try out emojis and multiple lines of copy.
  • Use a CTA to your bio link.
  • Hashtag friendly but not necessary.


  • 160 character limit.
  • Hashtag friendly but better for branded hashtags.
  • Can use emojis for visual appeal.
  • Typically one informative sentence or short, witty ones.

We managed to create a concise summary perfect for Instagram and Twitter, but it did not fit the Facebook bio limit. Just adjust as needed and keep your brand voice in mind! When you have a lot to say, start utilizing lists and emojis in clever ways to get as much info as possible on there.

These tips aren’t a “do or die” kind of guide, so if a different style fits your company brand then go for it! To start off, however, we’d recommend building your social media bio based on these basic tips and then modifying it as your company and voice grow.

(Updated July 26, 2022)